eCommerce and retail packaging materials

eCommerce and retail packaging materials

Eco-friendly alternatives to traditional film and non-renewable packaging
Customization possible including transparency, colors, high-stretch and more
Ease of converting, great printability
eCommerce and retail packaging materials
PurposeFil™ is a line of E-commerce and retail packaging materials with a purpose.


Packaging with a Purpose

Ahlstrom’s PurposeFil™ Packaging Papers help packaging engineers and brand owners achieve multiple sustainability goals without losing the critical performance they need for their retail or E-commerce packaging.

Fiber-based solutions offer more sustainable packaging, lower packaging weight, lower waste, package integrity and safety while building distinctive branding through packaging and offering diverse levels of protection. Ahlstrom uses fiber from responsible and legal sources, and all products qualify for Chain-of-Custody Forestry Credits and Certification. 


Product Characteristics

PurposeFil™ offers solutions to enable ease of converting and printability, as well as alternatives to traditional film and non-renewable packaging.

  • Transparency
  • Colors
  • High stretch
  • Scuff resistance
  • Mold resistance
  • Water resistance
  • Heat & flame resistance
  • Grease & oil resistance
Cristal (14).jpg








Examples of applications

E-commerce Packaging
  • Cold chain/insulated packaging
  • Protective mailers
  • High-stretch cushioning papers
  • Protective packaging
  • And more!
Retail Packaging
  • Transparent pouches
  • Single-use consumer goods packaging
  • Garment wrap – transparent or colored
  • Twisting papers for shopping bag handles
  • Retail shopping bags & box covers
Cristal (3).jpg













Collaborative innovation

Contact us to find out how to leverage the power of fibers. We have great resources to help you find your perfect fiber-based solution.

  • High level of “glocal” technical expertise, including support from two dedicated Research & Development centers
  • Global manufacturing platform – multiple assets and sites
  • Expansive basis weight range
  • Diverse furnish options: bleached, natural, blended, pre- or post-recycled and custom color capabilities
  • Several surface finishes available: MF, MG, MC, XKL®, SCK, Translucent
  • Variety of surface treatments: flame, water, mold and heat resistance, etc.
  • Experts on foreign objects & debris, web inspection and defect detection – products designed for clean room production


Ahlstrom’s PurposeFil™ papers are powered by several of our brands like Cristal™ Transparent PaperstrulyNatural® unbleached technology and Palettera® colors.



This product and more participate in transitioning packaging ƒrom Plastic to Purpose.

Learn more about our philosophy and our webinars regarding the possibility of fiber-based solutions here